← Back to storiesEnergy research / 2026 · 15 min read

Energy storage

Where does the value sit?

Our take

Invest in the flexibility stack, not commoditised storage hardware.

More value captured Li-ion hardwareOff-grid & islandsBattery lifecycleIndustrial thermalC&I optimisationSoftware & VPP

"Make hay while the sun shines" is literal here. As solar and wind scale, the challenge is no longer producing clean electrons when conditions are favourable. It is storing the overabundance so it can power homes, factories and grids when the sun sets and the wind slows.

Storage is what makes the rest of the transition pay off. It cuts curtailment, firms up grids and pushes diesel and gas peakers off the system. Without it, every extra GW of solar or wind eventually starts cannibalising its own value.

We do not see energy storage as a single market. Utility-scale Li-ion hardware is commoditising, and the venture opportunity sits higher in the stack: software and VPP orchestration, C&I optimisation, industrial thermal, battery-lifecycle tools and off-grid microgrids. What they share is that they keep earning as hardware margins fall.

How we read the sector, in three steps
  1. 1

    Start with the segment

    Value accrues unevenly. The ranking below is how we see it today.

  2. 2

    Look at revenue quality

    Recurring or contracted revenue, customer ownership, asset control, and resilience to arbitrage compression.

  3. 3

    Read the geography

    Market design determines investability. France favours demand-side flexibility and C&I; Germany and Iberia reward trading and optimisation; the UK is the hotspot for revenue stacking; Italy is becoming attractive for contracted storage through MACSE.

Why value migrates up the stack

The battery storage paradox

Why the money moves up the stack: the more batteries a market has, the less each one earns from price swings.

The more batteries succeed in reducing price volatility, the less valuable pure volatility arbitrage becomes. That does not break the thesis. It sharpens it: arbitrage is the on-ramp, not the moat.

To hold their value as spreads narrow, companies need structural revenue streams. We believe the winners will not be the companies most exposed to volatility today, but those that remain valuable after volatility compresses.

  • Capacity paymentsPaid for being available
  • Contracted C&I savingsOn the customer's own bill
  • Grid servicesBalancing, frequency, congestion
  • Industrial heat replacementDisplaces gas
  • Avoided dieselOff-grid and islands
  • Recurring software feesDispatch and optimisation
Merchant arbitrage Structural revenue Spreads compress Batteries deployed in the market → Revenue per MW · illustrative
Market overview

A large market, a narrow venture one

The numbers are big, but size and venture attractiveness are different things. Here is the picture before we say where we think value sits.

Market value
≈€30B → €150B

Global battery storage system market by 2034, ~19% CAGR.

Fortune BI
Investment
≈€50B

Global annual flow, 2024.

BNEF
Deployment · energy
307 GWh

Added globally in 2025 (112 GW). Fleet ≈630 GWh. BNEF actuals, Apr 2026; the Oct 2025 forecast was 247 GWh.

BNEF / Wood Mackenzie
Deployment · power
≈106 GW

Added globally in 2025.

Wood Mackenzie
LDES funding
−30% YoY

VC funding −72%, yet LDES deployments +49% (>15 GWh), 2025 vs 2024.

Wood Mackenzie
EU startup equity
≈€2.14B

Cumulative, all-time, Europe.

Avnet / Crunchbase
Our take

Market size is not venture attractiveness. The largest categories can produce the weakest venture returns when manufacturers or infrastructure funds capture the value. We watch the layers that control customers, dispatch, data and recurring revenue.

Where the value sits

Eight segments, how we read them

Where we think venture-scale value is most likely to accrue today. It is a view, and it will move.

Our take

The most interesting ground today is software and VPP, C&I optimisation and industrial thermal. Utility-scale Li-ion is essential to the grid, and structurally harder for a venture-backed company to win.

European landscape

The flexibility stack, mapped

The value sits above the cell. These are the players we follow in each segment, shown for context. Inclusion is not an endorsement, and several of the names shown are already well funded.

Established playerAcquiredDashed: scaled incumbentHover or tab onto a tile for context
Our take

Across Europe, early-stage activity clusters in C&I optimisation and industrial thermal, where buyer economics are clearest. Software and VPP is the highest-value layer and the most crowded, so a defensible wedge matters: an asset class, a country or control of dispatch.

European market design

Same battery. Different markets.

The same battery or optimiser earns very different revenue depending on the country. What changes is how each market pays for flexibility: through contracts, regulation, several revenue streams, or market prices.

Why it matters

Revenue from contracts or regulation is protected from the spread compression described above. Revenue that follows market prices is not. That is why we read the country before the company.

What mainly pays for storage in each market
10 GWhItaly MACSE, first auction, Sep 2025
15 yearsContract length
≈65%Below the price cap, oversubscribed

Watch pointsFrench capacity-mechanism reform · German storage tariffs and grid fees · UK NESO dispatch reforms · Italy MACSE later rounds · Spain and Portugal capacity design · Nordic FCR/FFR rules.

On C&I flexibility, founders describe France as about five years behind Germany and the UK.

Our take

How a country pays for flexibility matters as much as the technology. We find software that can earn under several sets of rules more convincing than a business that depends on one country's.

Hurdles to solutions

Not a technology problem. A deployment one.

Storage companies rarely fail because the product does not work. The route to revenue is too slow, too bespoke or too capital-hungry.

Our take

We think of storage companies as deployment businesses first and technology businesses second.

How we think about it

What makes a strong company

For each segment: what convinces us, what worries us, and who tends to buy.

Closer look · C&I optimisation

How a company charges matters

Batteries create value for C&I customers. The question is whether the startup captures it through a recurring model.

In short

The strongest C&I companies sell recurring software that sits on the customer's existing energy contract, and leave the battery's installation and financing to partners.

  1. 1

    How it charges

    Three revenue models, from strongest to weakest.

    Strongest

    Subscription / SaaS

    A recurring fee for software that optimises dispatch, tariffs and flexibility markets.

    Works if the software truly controls assets.

    Conditional

    Energy-as-a-Service

    A partner funds and runs the asset. The customer pays a fixed fee or shares savings.

    Works with project finance, not venture equity.

    Weakest

    Capex / outright sale

    The customer buys hardware. The vendor earns a one-off margin.

    Only works with a real software layer on top.

  2. 2

    How it sells

    Distribution is the second filter.

    Direct sales

    Best customer ownership, but slow.

    EPCs and installers

    Faster, with less margin and control.

    Utility partnerships

    Scale fastest, with white-label risk.

  3. 3

    What founders told us

    Three observations from our conversations.

    Founder conversationsTernel research

    Large C&I customers rarely switch supplier. The software that wins sits on top of the existing contract.

    PleeviFounder conversation

    Battery, building, chargers and solar each run their own system. The value sits in the one optimiser that sees every asset and price signal.

    ReflectFounder conversation

    At large sites, storage is often a finance decision, not an operations one.

  4. 4

    Three questions we ask

    Savings

    Are the savings real?

    Repeatability

    Does the model repeat across similar customers?

    Revenue

    Can it earn from both bill savings and flexibility markets?

Where we are cautious

Important to the grid. Harder as a venture bet.

Some storage models matter a great deal to the energy system and still struggle to produce venture returns. These are the four patterns we see most.

1

Commoditised hardware

Cells, packs and generic integration are dominated by scaled players. Better performance alone rarely wins.

2

Unstable revenue signals

Merchant-only BESS earns from spreads that compress as batteries arrive. Single-mechanism plays are exposed to rule changes.

3

Infrastructure before traction

Funding assets or bespoke projects with venture equity before demand repeats is a long road.

4

Models that struggle to scale

Residential-only, highly bespoke industrial systems and hydrogen for power-to-power all find scale or economics difficult today.

Where we might be wrong
  • Software and VPPMay be less defensible if utilities internalise optimisation.
  • Industrial thermalMay scale slowly if factories resist change.
  • Long-durationMay stall without bankable multi-day revenue.
  • Li-ionCosts may keep falling and crowd out alternatives.
Conclusion

Value follows the flexibility stack.

Energy storage is a core layer of the transition, but not a single venture market. The value sits in software and VPP orchestration, C&I optimisation, industrial thermal, battery lifecycle and off-grid microgrids, where companies win on revenue quality and customer ownership rather than manufacturing or balance-sheet scale.

Long-duration matters, and we are watching it closely. The case becomes compelling once there is a contracted buyer and a credible cost-down path.

Building in that space?

Talk to us
Appendix

Technologies of energy storage

Storage technologies fall into three families: chemical, kinetic and thermal. Below, a short description of each, then our view of the main technologies.

Chemical

Batteries and fuels

Electricity converted into a chemical state: electrochemical reactions in batteries, or a fuel such as hydrogen. The most widely adopted form of new storage deployment, with Li-ion the frontrunner.

Kinetic

Motion and compression

Energy converted into physical motion or position, through a moving mass or a compressed medium. Large-scale, long-lived and geographically constrained, with strong economies of scale.

Thermal

Heat and cold

Avoids the losses of electricity-to-electricity conversion by storing energy directly as heat or cold. A major focus for industrial decarbonisation and impact.

Technology deep dives
Lithium-ion (LFP/NMC)Essential infrastructure, with limited room for venture-scale returns.
Flow batteries (vanadium/zinc)Interesting for longer duration, where durability matters more than size or efficiency.
LDES (iron-air/gravity/CAES)Strategically important. It becomes a venture case where the development pipeline and buyer pull are credible.
Pumped storage hydro (PSH)High impact and proven technology, though not a venture-shaped business.
Green hydrogenA difficult fit for electricity-to-electricity storage. Stronger for industrial feedstock, steel and ammonia.
Thermal storageHigh impact alignment on industrial heat and buildings.
Software / VPP layerThe closest fit to a venture business, given asset control, recurring revenue and regulatory adaptability.
Sources
  • IEA (2024). Batteries and Secure Energy Transitions.
  • IEA (2025). Electricity 2025; World Energy Investment 2025; Renewables 2025.
  • LDES Council (2024). 2024 LDES Annual Report.
  • BloombergNEF (2024). Energy Storage Market Outlook 2024.
  • Wood Mackenzie (2025). Global Energy Storage Outlook to 2035.
  • Sympower (2024), Series B1 €21.3M. Sifted (2024), enspired €25M. Tech.eu (2023–2026), Kraftblock and Entrix rounds; Companion Energy €7.8M seed (2026).
  • EIT / EU Innovation (2025). Heatventors and Epyr funding.
  • Proparco / FMO (2023). Husk Series D mini-grid financing; Bboxx and Winch Energy.
  • Energy-Storage.News / electrive (2023–2026). TWAICE and volytica funding.
  • Energy Dome (2022–2026). CO₂ Battery Series B €55M, €17.5M EIC award, Google agreement; CMBlu and Ore Energy coverage. PV Magazine (2026), Ore Energy 100-hour pilot at EDF Lab Les Renardières.
  • CRE & RTE (2024–2025). French capacity-mechanism reform; EC state-aid approval (Dec 2025).
  • dena & BNetzA (2025). German resource adequacy, storage grid fees, balancing markets.
  • Ofgem, NESO & Modo Energy (2024–2026). UK Capacity Market, DFS, Balancing Mechanism.
  • ENTSO-E, Statnett & Svenska kraftnät (2023–2025). Nordic FCR/FFR and aFRR markets.
  • GMInsights & Precedence Research (2025). Thermal energy storage (~€7–9B). SolarPower Europe (2026). EU 27.1 GWh installed in 2025, fleet ≈77 GWh.
  • MarketsandMarkets & Future Market Insights (2025). Off-grid microgrids (~€10B, ~19% CAGR). Precedence Research & MRFR (2025). Second-life battery market (~€1.5B, ~23% CAGR). Mordor Intelligence & KBV (2025). C&I / behind-the-meter storage.